Additional Services that you may wish to consider

Email Marketing

Email marketing has become a dirty word over the years due to the huge amount of spam generated by half a dozen rogues and criminals.    The fact of the matter is that email marketing is a highly efficient and effective way of keeping you existing clients informed about new products or services, success stories and information which may be of benefit to them.  

Email marketing takes the place of leaflet or brochure postings and cost a lot less; it’s also more eco-friendly, as you done have to produce all that junk mail material and post it out by snail mail.  This alone could save a rain forest or two over the years.

Here are some of the areas of business that email marketing can help you with and speed up your responses to clients by automating any number of the tasks.

  1. Sending out newsletters to existing clients automatically
  2. Sending out newsletters to prospective clients that have expressed an interest in you products or services automatically
  3. Automatically send out targeted email messages to inform potential new clients of your company’s products or services (with an opt out button so they can tell you they don’t want any more emails from you)
  4. Order tracking
  5. Automatic responses to New Orders, New Subscribers, New Customers all of which saves you time and money
  6. Auto send promotions

Look at the cost comparisons between traditional methods of marketing and email marketing.  Below we can see a table which gives the return on capital for every dollar spent. The source of the information is the Direct Marketing Association (USA).


Marketing Method:         $ Return on investment

Traditional Marketing                                                    7.20

On-Line Marketing                                                      21.08

Email Marketing                                                          51.45

As we can see from the above comparisons - Email marketing is one of the most productive methods of modern marketing and for these who implement it properly and professionally it provides far better returns on capital invested than other traditional forms of marketing.

Email Marketing is not included in hosting and design packages as not everyone wants to take this option. It is available to everyone as an additional service.

N.B. We have a very strong anti-spam policy and will not allow any email marketing user to spam.   Spamming could get the service withdrawn.

To find out more visit our main website at the Cumbria Business Portal