First Fix – Building the shell

Once we have the basics sorted out our graphic designers can then get on with creating the look and feel of the website and our programmers can organise databases and functionality ready for a first “walk through” with you.   Once that is all agreed and you are happy with the way it all works we can then move on to setting everything up and testing it.

Second Fix – fitting the contents

Once everything works properly, the look and feel are right and the content has been received from you we can finalise population of the pages and where applicable the shop and databases.

Review

Its now time to review the work and if you require any changes or to programme them into our work schedules; you may be asked to review the work again before we put the finishing touches to the site.

Training

We will then arrange a couple of training days where we can teach you how to make changes to the web page content.   This is essential if you are to keep your website fresh and interesting so that visitors keep coming back to your site.   You don’t need to know anything about programming as our content management system does it all for you.   All you need to know is how to inset new items like photo’s, articles, product information, service information, success stories etc.     Once you have had some training you can do all this for yourself, so you will save money in not having to pay us to do it for you.

If you are not sure how to do something we are at the end of the phone, email or Instant Messager to talk you through the process.

Commissioning

Once we have completed all our design and development work it is time to commission the website.   We will make it “live” so the world can see it, inform the main search engines of your new website and then we get stuck onto the marketing side of our service.   But from this moment on your website is live and ready to “trade”.

Once we have completed all our design and development work it is time to commission the website.   We will make it “live” so the world can see it, inform the main search engines of your new website and then we get stuck onto the marketing side of our service.   But from this moment on your website is live and ready to “trade”.

After sales service and maintenance

Optimisation

All our design packages include search engine optimisation for a short period.  This service will address the content of your main web pages and make sure that the way they are worded is friendly to how search engines categorise and list pages for directories.  

A well optimised page can help you achieve better page ranking with engine like Google, Ask, Yahoo and others.

Search engines send out what we call “bots”, an electronic robot that will do a crawl of web pages on the Internet.  The robot will look at your page content, see if it matches you page’s key words and phrases, checks to see if you are not using any illegal programming techniques, and assess the value of the information on each page it visits.   A badly optimised page will either be poorly categorised by the robot or missed altogether and this means that anyone searching a directory for your product or service is unlikely to find your site in the search results.   So, a well optimised site ensures that the robots can find what they need easily and quickly.

Link Building

Another factor in the decision as to whether your website is considered interesting and important enough to display in search results and to award a page rank is in the number of websites that link to your website.   

The more links you have to your website the more important it is deemed to be.   Again within our packages we include the setting up of inbound links to your website so that you can quickly gain prominence.   Link building and Search Engine Optimisation are ongoing tasks and you may want to consider taking our service for this.