Developing a website, It’s like a Partnership – “You and us”

We take pride in working closely with our clients to ensure they finish up with a website that matches their need, is highly functional, looks good, and gets you known on the Internet.   Out there in the World Wide Web you have to compete against all the other websites (around 380 billion of them) so simply having a presence in the web is not enough.   Working closely with you and your team we find out about your business and advise you on Internet and marketing strategies.

Out there in the World Wide Web you have to compete against all the other websites (around 380 billion of them) so simply having a presence in the web is not enough.    Working closely with you and your team we find out about your business and advise you on Internet and marketing strategies.

How do we do that?

The website is just another tool in your box for winning business.   Having said that, it can be a massive tool in your tool box and bring in excellent returns, but only a few manage that overnight.  The rest of us have to work for it in much the same way as you would if you opened an office or shop on the high street.    Having sorted out your objectives and priorities we then get down to the task of working out what you want the site to do and how you want it to feel and look.  It’s a bit like building a house and the steps in the process are: -

Building the foundations

  • Use the web to see what you like and what you don’t like
  • From this we can then define your website’s main pages, its colours, look and feel, where navigation bars will be and how your clients will work their way around the site
  • Work out what the site should be called and set its domain name
  • Establish what critical messages you want to get over and your USP (unique selling point)
  • If you are service based – what will we do to make sure that your visitors get in touch
  • If you are selling product on line, what the catalogue and shop will look like and how will the customer pay for the goods etc
  • Agree the size of your website (e.g. small – 5 to 10 pages; medium – up to 50 pages or large – 100 plus pages)
  • Establish timescales for going live and what you will have to provide for us to do our job (the material to populate your web pages - images, words, brochures, leaflets etc)
  • Discuss the scale and style of graphic design and establish whether you want our standard service, or our more expensive premium graphic art design service. 
  • Work out what database functions you will need, from lists of email clients for sending newsletter to – or for sales processing and order tracking.
  • Whether you want to use Straw Poling to take soundings from clients about goods or services and marketing information
  • Whether you want to create a quiz to entertain and inform.